5 PPC trends in 2021
5 PPC trends in 2021
Pay-per-click (PPC) advertising is a
way to succeed in this digital era and to run a successful digital campaign one
must focus on the following:
LESS DATA
Due to the ever-changing algorithms
of Google, advertisers have less access to consumer search data; on average,
there has been a decline of 30% in access to search data. The cooking policies
of websites are becoming increasingly strict as are the requirements of Google
Analytics.
In such circumstances brands needs to
be more flexible in their decision making.
AUTOMATION
This is something which is becoming
mandatory. Advertisers will require more export support if their plans for
automation are to succeed. With the right assistance, high quality leads can be
sourced and through optimization conversions will be made. All this will help
in the maximum utilization of the campaign budget and by using bid automation
and other smart greater outcomes can be achieved when compared to manual
bidding, which gives less access to data.
IMPACT OF AD FORMAT
In 2021, Google is eliminating texts
ads and giving more reach to responsive search ads. Now advertisers require a
diverse range of ads, with creative content, Digital Marketing Agency in UK to
target the right audiences with the right adverts.
Dynamic search ads (DSA) are becoming
the key for any successful PPC campaign and with a results driven substitute of
standard ads, converting towards DSAs promises the positive impact of high
click through and cost per click rates.
ECOMMERCE GROWTH
During the current pandemic, there
have been seismic changes to the numbers related to consumer buying patterns.
They have been dominated by ecommerce conversions which illustrates how
promoting ads through Google Shopping has become the key to a healthy
conversion rate and great ROI.
As consumers explore online with more
intent to purchase, this medium drives results though it can appear a bit
costly due to increasing competition.
MOBILE WEBSITES ARE A MUST
Most websites don’t give as much
importance to their mobile users’ experiences and convenience as they to the
users of browsers. However, the rules are
totally changing as consumers are now making 10 times more transactions through
mobile phones than they used to. This evidences how an engaging and
user-friendly mobile website is compulsive for potential consumers.
Do you think having a PPC campaign for
your brand could help get you better results? Contact us today to see how our
PPC experts can help you get to where you want to be in the digital world.
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