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  FROM DIGITAL FIRST TO DIGITAL EVERY THING For any thriving business in today’s world, having a Digital First approach is not just an option but a MUST –over 91% of businesses have already made the important switch and this is likely to increase further by the end of 2021. The Digital First approach is all about giving audiences what they want; it means that the content needs to be consumer centric. Digital content is the quickest and most efficient medium to connect with audiences, and with the right strategy a Digital First approach can bring you the results you work so hard for. The effects of the ongoing pandemic on the digital landscape cannot be underestimated; the dynamics of the digital market have changed forever and for some brands it has acted as a catalyst for their adoption of a Digital First approach. They’ve found innovative and novel ways to connect with their audience through digital media. Though this transition was hard for some brands, and across all indu...

  5 PPC trends in 2021 Pay-per-click (PPC) advertising is a way to succeed in this digital era and to run a successful digital campaign one must focus on the following: LESS DATA Due to the ever-changing algorithms of Google, advertisers have less access to consumer search data; on average, there has been a decline of 30% in access to search data. The cooking policies of websites are becoming increasingly strict as are the requirements of Google Analytics. In such circumstances brands needs to be more flexible in their decision making. AUTOMATION This is something which is becoming mandatory. Advertisers will require more export support if their plans for automation are to succeed. With the right assistance, high quality leads can be sourced and through optimization conversions will be made. All this will help in the maximum utilization of the campaign budget and by using bid automation and other smart greater outcomes can be achieved when compared to manual bidding, wh...

FACEBOOK REMOVES THE 20% TEXT RULE If you’ve ever had dealings with Facebook’s ad manager, you will be aware of the notorious 20% text rule. Until recently, advertisers using the platform could cover their ad images with no more than 20% text.  The consequences for those not adhering to this were dire and resulted in a much lesser reach. However, thankfully Facebook has changed their policy, which provides digital content creators with more freedom to promote their messages. Despite this fundamental change, Facebook still suggests that advertisers use minimal text and focus instead on visuals and video content because that’s what audiences really want to see. Therefore, when planning a digital marketing agency , strategy, it’s important to keep in mind at all times the advice of not overloading ads with text. Creating appealing and successful content is all about design, creativity and aesthetics, and if a brand’s strategy can meet this criteria through an engaging campai...